Influencer Partnerships Without the Risk
One bad post can cost your brand millions in reputation damage. Our agreement template gives you the legal framework to run influencer campaigns with confidence—covering content approvals, usage rights, FTC compliance, and termination triggers.
Influencer marketing disputes increased 340% since 2020. Protect yourself.
What's Covered
Most Brand-Influencer Deals Go Wrong
Without a proper agreement, you're one Instagram story away from a PR nightmare
Reputation at Stake
Influencers post what they want, when they want. Without content approval rights, they might misrepresent your product, make unsubstantiated claims, or associate your brand with controversial content. One viral mistake can undo years of brand building.
Competitor Promotion
Nothing stops them from promoting your competitor the next day.
No Payment Recourse
If they don't deliver, you've already paid and have no leverage.
From content approval workflows to morality clauses, we've built in the protections that marketing attorneys actually recommend—without the $500/hour legal bill.
6 Critical Protections for Your Brand
Every clause is designed to protect your reputation, control your content, and give you leverage if things go wrong
Content Approval Rights
Review and approve all content before it goes live. Define revision rounds, approval timelines, and what happens if content doesn't meet standards.
Usage Rights & Whitelisting
Secure the right to use influencer content in your own ads, on your website, in email marketing, and more. Specify duration and scope.
Competitor Exclusivity
Prevent influencers from promoting competing brands during your campaign—and define exactly which competitors are off-limits.
Morality & Conduct Clause
Terminate immediately if the influencer engages in behavior that could damage your brand reputation. Define specific triggers.
FTC Compliance Protection
Establish clear disclosure requirements. Make the influencer responsible for proper #ad tags and protect yourself from regulatory penalties.
Clawback Provisions
Recover payments if deliverables aren't met, content is deleted early, or performance falls below agreed thresholds.
From Blank Page to Signed Agreement
Create your influencer partnership agreement in three steps
Define the Partnership
Answer guided questions about your campaign: platforms, deliverables, timeline, compensation, and what protections you need. No legal jargon required.
AI Drafts, You Refine
Our AI generates a comprehensive agreement based on your inputs. Review each clause, adjust terms, and customize wording. You're in control.
Download or E-Sign
Get your PDF instantly—branded with your letterhead if you want. Or send it directly for e-signature through SELISE Signature.
Free forever. No credit card required.
Built for Marketing Teams
Professional influencer agreements without the agency markup or legal fees
You're Always in Control
AI-assisted, human-controlled. Our AI generates smart suggestions, but you review and approve every clause. Purpose-built for your specific campaign.
Professionally Formatted
Clean typography, proper legal structure, print-ready layout. Agreements that look like they came from a top marketing law firm.
Jurisdiction-Aware
Templates adapt to your location with appropriate legal norms. Standard clauses recognized in courts across the US, UK, and EU.
Add Your Branding
Upload your company logo and letterhead. Send agreements that represent your brand professionally.
E-Sign with SELISE Signature
Send for e-signatures in seconds. EU eIDAS compliant, legally binding, with real-time signing status. No separate tool needed.
Instant PDF Download
Download your agreement immediately. No platform lock-in, no watermarks, no restrictions. Your document, your control.
For Every Kind of Influencer Campaign
Direct-to-Brand Partnerships
Running your own influencer program? Get the same legal protection agencies use.
Marketing Agencies
Managing influencer campaigns for clients? Protect both your agency and your client's brand.
DTC & E-commerce Brands
Scaling with creator content? Lock down usage rights for paid media amplification.
Product Launch Campaigns
Big launch coming? Ensure coordinated posting and messaging across all influencer partners.
Long-Term Ambassadors
Building ongoing relationships? Define clear expectations for multi-month partnerships.
Questions Brands Ask
Why do I need a formal agreement for influencer partnerships?+
A DM saying 'I'll pay you $2,000 for 3 posts' is not legally enforceable. Without written terms, you have no control over content quality, posting timing, disclosure compliance, or usage rights. If the influencer ghosts you after payment, promotes a competitor, or posts off-brand content, you have no recourse.
Who owns the content created during the campaign?+
By default, the creator owns their content. Our agreement lets you choose: full ownership (work-for-hire), exclusive license, or non-exclusive license with defined usage rights. You can secure rights for paid ads, website use, email marketing, and more—all clearly specified.
How does the agreement handle FTC disclosure requirements?+
The FTC holds both brands and influencers accountable for proper disclosure. Our agreement includes clauses that require the influencer to use proper disclosures (#ad, #sponsored), specify acceptable disclosure formats, and indemnify your brand if they fail to comply.
What if the influencer does something that damages my brand?+
That's what the morality clause covers. You can define specific triggers (public scandal, controversial statements, competitor promotion) that allow immediate termination without paying remaining fees. The clawback provision lets you recover payments already made.
What payment structures does the agreement support?+
Everything from flat fees to performance-based compensation. You can set up milestone payments (50% upfront, 50% on completion), include affiliate commissions, define bonus structures for exceeding KPIs, and establish penalties for underperformance.
Can I customize the agreement for my specific needs?+
Absolutely. Every clause is adjustable. Add industry-specific requirements, modify exclusivity periods, adjust payment terms, customize content guidelines—you control the final document.
Important Legal Notice
This template is provided for informational purposes and should not be considered legal advice. Contract law varies by jurisdiction and specific circumstances. While our templates are drafted to be comprehensive, we recommend having any contract reviewed by a qualified attorney for high-value campaigns or complex multi-market partnerships.
Stop Running Unprotected Campaigns
Join thousands of brands who protect their reputation, their content, and their budget with proper influencer agreements